THE NEW TRANSPARENCY.
Here's Puget Sound Energy's mission statement from their website:
Washington state's oldest and largest energy utility, with a 6,000-square-mile service territory stretching across 11 counties, Puget Sound Energy (PSE) serves more than 1 million electric customers and 700,000 natural gas customers. PSE meets the energy needs of its growing customer base through incremental, cost-effective energy conservation, low-cost procurement of sustainable energy resources, and far-sighted investment in the energy-delivery infrastructure.
And, here's the headline from today's Seattle Times.

God, I love the Internet.