IT'S COME TO THIS.
"It’s a simple little box that automatically detects when a program has gone to commercial and lowers the volume accordingly."
I don't know whether to criticize the ad agency for creating the need for it, or to lament that Americans are now officially too lazy to reach for the volume contols on their remotes.
Krakow: A device to tame TV ads - Tech Gift Guide - MSNBC.com