GEE, WHO WOULD'VE THOUGHT...
...that the average Dodge or Chrysler driver wouldn't like being reminded that the company is owned by a German conglomerate? Hmmm...stunner.
Also, maybe it was a bad idea to include both "Dr. Z" (who makes Dave Thomas look like a film celebrity) and the "Hemi guy" in the same ads. Gee, wonder why people were confused as to which character was fictional?
You know, it's too bad. I actually think Dodge has done, over the last couple of years, some of the more impressive marketing in this space. Like the ads or hate them - they found something in their heritage, "Hemi," -- got behind it, and marketing the bejesus outta it.
Obviously, they should've kept it in the Dodge court, rather than trying to extend it.
But, little harm done, Dodge. Go back to what's working. And maybe let Dr. Z worry about running the company now - rather than appearing in the ads.
