...FEELING BITCHY.
Your brand doesn't need a blog that's edited by a bunch of marketers.
It also doesn't need a "clever" MySpace page that thanks loyal consumers for the "add."
It doesn't need a one-hour piece of branded content served up by some desperate cable network that is so desperate to sell time it will help pollute its own product by shilling yours.
It needs innovation, real innovation that people can feel something about.
Good night everybody.