« MAYBE THE BEST MCSWEENEY'S LIST EVER. | Main | MAPPIN' THE SINS. »

SOMETHING TO THINK ABOUT THE NEXT TIME YOU'RE IN A MARKET RESEARCH SETTING...

"People cope with their own questionable actions in a number of ways, from forgoing certain experiences to rationalizing, justifying, and forgetting—a remarkable range of strategies allowing them to maintain a clear conscience even under dubious circumstances."

"I read Playboy for the articles": Justifying and Rationalizing Questionable Preferences — HBS Working Knowledge



Hosting by Yahoo!