SURE - THIS LOOKS LIKE A GOOD WAY TO CHECK WHAT REAL PEOPLE THINK OF ADVERTISING IN REALISTIC SITUATIONS THAT PROPERLY SIMULATE REAL BEHAVIOR.
"The Nielsen Company today announced that it has made a strategic investment in NeuroFocus, an innovative firm that specializes in applying brainwave research to advertising, programming and messaging. The two companies will work together in an alliance to develop new forms of measurement and metrics based on the latest advances in neuroscience."
Advertising Lab: future of advertising and advertising technology: Nielsen Invests in NeuroFocus
