FOR THOSE TIMES WHEN 30 MINUTES FEELS LIKE AN ETERNITY.
"After ordering pizza for the gang on Super Bowl Sunday, many folks will be able to go online and track the progress of their pies. Domino's, the pizza-delivery kingpin, today will unveil a technology, Pizza Tracker, that lets customers literally track their pizza from the moment they place the order until it leaves the store en route to them. What's more, Domino's vows that its online tracking system � for phone or online orders � is accurate to within 40 seconds. "We're filling that black box of uncertainty � 'Has my pizza been forgotten?' � with information and entertainment," says Chris McGlothlin, technology chief at Domino's."