BRAND HYPOCRISY ON TRIAL.
"We're more interested in the original framing - a brand is going to spend $10M to tell consumers about Coke's educational outreach programs and the recycling of their canned products. All this work is being done by Leo Burnett. On the other hand, they've got W K making limited edition plastic bottles. Plastic bottles. They take a little less than 1000 years to decompose."