AT LONG LAST...NETFLIX FOR TOYS.
"Every parent of young children has an unwanted-toy graveyard somewhere in the home. Today’s prized playthings inevitably become tomorrow’s cast-offs, ready to be given away, discarded or boxed up in the garage. The alternative, offered by Texas start-up Babyplays, is to receive four to six toys by mail each month. Parents can keep the toys as long as they like, and send them back to receive a fresh batch. Monthly subscription rates range from USD 36.99 to 64.99."