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UM...YOU NEED A BIGGER FIX.

So on Monday, Xerox introduced what it says is the most sweeping transformation of its corporate identity since it dropped “Haloid” from the Haloid Xerox name in 1961. In a presentation to employees, it announced that it would retire the red capital X that has dominated its logo for 40 years in favor of what Richard Wergan, vice president for advertising, calls “a brand identity that reflects the Xerox of today.”

Xerox Hopes Its New Logo Doesn’t Say ‘Copier’ - New York Times


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