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SOLID ANALOGY.

"WoW could actually be the new surfing. With a comparable number of American participants (2.8 million surfers), the sport's strangeness and popularity among a cool subset of the American population (young, male, high advertising value) has led it into the mainstream consciousness, if not mainstream usage. While remaining a niche activity (indeed, that's part of its branding), it has spawned a lingo and a fashion and a lifestyle, all of which it could be argued WoW is too. It's not a bad model: the 2006 surfing market was recently estimated at about $7.5 billion."

blizzard :: Influxinsights



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