A GREAT POST ABOUT HOW WE TREAT EXISTING USERS.
Good lessons for, let me think...the car industry, technology, insurance, hmmm..I guess just about every industry but coffee.

Creating Passionate Users: Why marketing should make the user manuals!
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Good lessons for, let me think...the car industry, technology, insurance, hmmm..I guess just about every industry but coffee.

Creating Passionate Users: Why marketing should make the user manuals!
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