XENU WILL BE RIDING SHOTGUN.
So, apparently there's going to be a Scientology racecar.
You know, this is what happens to all the great brands. They start out reaching the cutting-edge opinion leaders (Tomkat, Travolta) - then eventually have to expand the brand to keep their revenues strong, and the brand ends up full of Jim Bobs from Biloxi.
Thanks to my friend Melissa for the find.
