ONE SECOND RADIO SPOTS.
Let me repeat...one second radio spots.
NEW YORK (AdAge.com) -- Clear Channel is discussing the idea of one-second radio spots with marketers and media buyers.
Blinks are one-second commercials.
The real value of the Blinks, as they are being called, may be in the publicity they can generate. After all, you're already reading an article about them, and the short spots are only in the concept stage.
The radio giant, however, says it didn't think up Blinks as a promotional stunt. "It really is to find new uses of radio for advertisers who are continually asking us to demonstrate that our medium can successfully extend brands, can successfully reach the consumer with touchpoints that are new and surprising" said Jim Cook, senior VP-creative for Clear Channel Radio.
____________
Yeah "new and surprising" - like the fact that marketers themselves are the most gullible consumers of all. One second radio spots - your jingle sandwiched between hip hop songs. Brought to you by the marketing geniuses that are...Clear Channel.
Plus bonus points for buzzphrase theft - I can just hear the meeting at the Clear Channel offices (with the demons writhing in anguish in the background as Satan pokes at them) -- "Hey you know, that Malcolm Gladwell is a hot ticket - let's turn one of his book titles into a media idea!"
Laugh if you must, but it sure beats the new ratings system they thought about promoting - Gross Tipping Points.