Marketing communication is broken. We’re trying to apply the same old systems to new channels that desperately need innovation.It’s time to admit the old religion is failing us.
This is why Heresy was founded. To think about research, strategy and communication in a new way.
Well, here goes.
And thus begins the grand experiment of converting my website to a full-fledged blog.
I've come back from the annual TED conference with a head full of steam about the possibilities for the world. We'll see how long it lasts.
My intentions? To fill this daily missive with things that amuse me, things I'm thinking about, and probably more than a few political diatribes.
And away we go...